Ocular Market Development Specialist - Nashville
Date: Aug 30, 2024
Location: US-TN-Nashville, Tennessee, US
Company: Bausch + Lomb
Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing, and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
The Ocular Market Development Specialist is responsible for managing a defined sales territory and in-field marketing activity for B+L’s Pharmaceutical brands across the retail setting of Ocular Specialists. The Ocular Market Development Specialist oversees all in-field promotional responsibilities for Rx brands with a key focus of growing awareness of medical treatment outcomes of Ocular Surface Disease patients inside retail settings (non-physician owned clinics). The Ocular Market Development Specialist plays a key role in the development, implementation, and execution of promotional strategies through effective cross-functional collaboration with teams including Marketing, Training, Medical Affairs, and Payer Access teams to deliver on quarterly/annual sales goals.
Primary Responsibilities
Sales Performance:
- Utilizing sales tools such as Sales Force, Power BI, monthly sales reports, business plans etc. to identify customers’ needs and develop a plan to execute against those needs
- Allocation of resources and implementation such as educational budgets, samples, etc
- Assist in the development and implementation of business plans and account specific programs designed to meet defined goals
- Develop and maintain product knowledge and value-added selling skills in accordance with established expectations and standards
- Meet assigned monthly, quarterly, and annual sales targets to achieve revenue and profit goals
- Develop and implement territory management plans to focus time and attention on high payoff activities
- Work closely with National Business Director/Marketing to design and implement tactical sales plans in order to execute product-marketing strategy within defined financial parameters
- Meet reporting requirements including expense reports, mileage reports and sales reports
- Effective management and utilization of expense budgets as assigned
- Contributes to a winning culture exemplified by positive, inclusive, and diverse collaboration
- Face to face field time with direct reports and customers to mentor, develop, and drive sales results
- Analysis, assessment, and development of district business plan that include customer identification, prioritization, competitive analysis, success requirements, implementation plans, current and future trends, etc
- Tracks appropriate Lead/Lag measures to set strategy for territory growth
- Provides feedback to Organization on field needs as well as Competitive market threats/opportunities
- Continuously improves knowledge of B+L products, competitive products, and management skills through ongoing home study and participation in company sponsored/approved training programs
- Support all Bausch + Lomb policies and procedures
Role Qualifications
- BA/BS in Business or Marketing or related field is required
- 3+ years sales experience in competitive market of successfully documented performance is required preferably in Eye Care
- Computer (Microsoft), Written/Verbal communication, Analytical Skills is required
- Driving, Valid driver's license to travel to customer locations/or other method of transportation to perform duties (i.e. co-travels, account calls) is required
- Ability to travel (overnight) up to 50% with occasional weekend conference attendance is required
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
To learn more please read Bausch+Lomb's Job Offer Fraud Statement.
Our Benefit Programs: https://www.bausch.com/careers/benefits/
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.