Senior Manager, Professional Marketing - Dry Eye

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

Are you a passionate marketing leader with deep expertise in professional healthcare marketing? Bausch + Lomb (B+L) is seeking a highly motivated Senior Manager of Professional Marketing to lead our Dry Eye Over- The-Counter (OTC) category, with a key focus on the Blink product portfolio. In this role, you will be instrumental in shaping the professional marketing strategy, building strong partnerships with the Vision Care and Pharmaceutical Sales teams, and accelerating the recommendation of the Blink® brand of products by eye care professionals.

Responsibilities

• Grow eye care professional recommendations and average weekly recommendations (AWR) above market rate for the Consumer US + Canada Dry Eye Franchise.  Develop and execute a comprehensive professional marketing strategy for the Dry Eye category, spotlighting the Blink products to drive awareness, education, adoption, and long-term category growth.
• Market Research and Analysis:
  • Conduct thorough market research to understand eye care industry trends, competitive landscape, and the needs and preferences of the eye care professionals.
  • Analyze market data and customer insights to identify opportunities and gaps in our eye care marketing strategy.
  • Become the subject matter expert on the clinical data, research and scientific papers behind dry eye formulas/ingredients and be able to articulate this to educate eye care professionals
• Strategic Planning and Implementation:
  • Demonstrate deep knowledge of the Dry Eye market landscape, including prescriber behavior, clinical drivers, and competitive environment.
  • Develop and implement comprehensive marketing plans and strategies tailored to eye care professionals including sales and patient tools, professional advertisements, social media, sampling, development of scientific presentations and programs and Key Opinion Leader (KOL)/Congress support.
  • Define clear objectives, key performance indicators (KPIs), and budgets to measure the success of healthcare marketing initiatives.
• Tactical Planning and Implementation:
  • Demonstrate experience in launching new products
  • Develop tactical plans and lead hands-on implementation of those plans with cross-functional teams and agency partners
• Relationship Building / Team Collaboration:
  • Establish and nurture relationships with key opinion leaders, healthcare organizations, and industry influencers
  • Collaborate with the Blink brand commercial teams in US and Canada to communicate the science of behind Blink products
  • Collaborate closely with Contact Lens and Pharmaceutical Sales, Professional Relations and Medical Affairs teams to enable and accelerate professional detailing efforts, eye care professional education, sales training and ensuring consistent, effective communication of Blink® brand benefits and clinical differentiation and driving growth to the #1 position in the OTC market.
  • Collaborate effectively with other B+L divisions including Vision Care and Pharmaceuticals and their team including sales, professional strategy, brand marketing, to align marketing efforts in key categories.
• Compliance and Regulation:
  • Stay current with healthcare compliance regulations and ensure all marketing materials and activities are in compliance with relevant laws and guidelines.
  • Internal processes – Manage initiation, tracking and swift completion of internal processes, and lead promotional assets through the Promotional Review Committee (PRC)
  • Be a leader amongst a high-performing team, fostering a collaborative and results-oriented culture.

Qualifications

• 7+ years proven experience in professional marketing within the ophthalmic, pharmaceutical, or healthcare industries, with a focus on dry eye or related eye care categories.
• Demonstrated success in new product launches from concept to in market success
• Demonstrated success partnering with sales teams to develop and execute detailing strategies that increase product adoption.
• Strategic thinker with strong project management skills and ability to lead cross-functional initiatives.
• Excellent communication skills, capable of translating complex clinical information into compelling marketing messages.
• Data-savvy with experience utilizing market insights and analytics to drive decision-making.
• Leadership skills with proven ability to coach and develop teams.
• Bachelor’s degree required; advanced degree preferred.
• Travel including weekends 30%+

Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.

This position may be available in the following location(s): US - Bridgewater, NJ

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For U.S. locations that require disclosure of compensation, the starting pay for this role is between $135,000.00 and $165,000.00.  The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

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Our Benefit Programs: Employee Benefits: Bausch + Lomb

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.