Senior Brand Manager - Digital Platform Solutions

Date: Jul 16, 2024

Location: US-NJ-Bridgewater, New Jersey, US

Company: Bausch + Lomb

 

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better. 


Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing, and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. 

 

 

The Vision Care business unit of Bausch + Lomb is primarily focused on contact lenses and lens care solutions which addresses patients’ everyday eye conditions including Myopia, Hyperopia, Astigmatism and Presbyopia. We offer a broad portfolio of products to help Eye Care Practitioners (ECP’s) solve the most challenging patient visual demands, featuring cutting edge materials blended with incredibly innovative optical designs.

 

The Brand Manager - Digital Platform Solutionsleads B2B2C eCom and digital platforms for Bausch + Lomb Contact Lens in the US.

 

Responsibilities:

  • Marketing Strategy & Execution: The incumbent develops vision, strategy, and execution for ecommerce marketplaces and leads new business development and new business models for the ecommerce team.
  • Cross-functional Alignment: The incumbent ensures internal/external alignment, while growing and maintaining relationships with key stakeholders.
  • KPI Tracking: The incumbent monitors key metrics to track progress and adjusts the plan as needed to deliver results.
  • Project Management: The incumbent develops project plan, scope, and prioritization of roadmap.  Communicates milestones and progress and manages cross-functional stakeholders to ensure project timelines are met.
  • Sales/Customer Support: The incumbent partners with field sales and national account sales to support customer-specific business plans.
  • Budget Management: The incumbent manages a trade promotional budget and responsible for optimizing ROI.
  • Forward thinking: Explore and deliver new and enhanced eCommerce business models and platforms through key partnerships with retailers, vendors, and cross-functional partners to grow Bausch + Lomb Contact Lens brands sales and online presence
  • Negotiation: Be a steadfast negotiator to optimize vendor partnerships
  • Always aligns with company policies and procedures

 

 

Qualifications

  • Undergraduate degree in Business, Marketing, or related field
  • A minimum of 5 years of experience in direct customer sales within contact lens/medical device/consumer or marketing required eCommerce and platform experience highly preferred
  • Cross functional experience is a plus (sales and technology)
  • Proven track record to negotiate successfully and to resolve challenges arising out of everyday business situations and competing needs across dotted line reporting relationships
  • Strong digital literacy, including web applications, MS Office and sales database applications per computer proficiency standards
  • Ability to:
    • prioritize and to manage multiple priorities successfully
    • influence using collaborative approaches to drive rapid change at large scale
    • work in a sophisticated, matrix environment where priorities change rapidly, and tight deadlines exist
    • successfully negotiate internally and externally to align competing needs at high levels across dotted line relationships
    • instill followership through collaboration

 

 


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch+Lomb's Job Offer Fraud Statement.

 

Our Benefit Programs: https://www.bausch.com/careers/benefits/

 

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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