Media/Insights Manager

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better. 

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing, and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. 

Overview:

Media/Insights Manager is a role responsible for supporting Brand Manager in executing media plans. The ideal candidate will have a firm grasp of various media channels and will be responsible for the practical aspects of media campaign implementations, ensuring all initiatives are executed on time, within budget, and with high impact. Media/Insights Manager will also be the pivotal link between our Brand Management team and both internal and external stakeholders in the execution of media plans. Additionally, they will conduct market research and data analytics to empower the brands to make strategic decisions.

Responsibilities

• Assist the Brand Omni-channel lead in developing and implementing comprehensive media strategies to increase brand visibility and achieve marketing goals.
• Conduct market research and data analytics to uncover strategic insights for the brands.
• Coordinate and oversee the execution of media plans across multiple channels, including digital, email, social media, etc.
• Liaise with agencies and internal teams to ensure smooth execution of advertising and promotional activities.
• Monitor creative performance and draw learnings.
• Facilitate PRC review operations and coordinate legal, regulatory operations with the brand.
• Monitor and optimize live campaigns, adjusting strategies as needed to improve performance and reach.
• Work with media agencies to track campaign progress and prepare performance analysis reports, offering recommendations to improve results.
• Manage budgets and timelines for media campaigns, ensuring efficient allocation of resources and on-schedule delivery of assets.
• Ensure brand consistency across all media touchpoints and adherence to company standards and guidelines.

Qualifications

• Bachelor’s degree in marketing, Communications, Advertising, or a related field.
• 3+ years of relevant work experience with at least one year in a Brand Marketing role.
• Proficiency in media planning, buying, or execution, preferably within an agency.
• Strong analytical skills and comfort with handling data to inform decisions.
• Strong understanding of media metrics, buying methods, and channel execution.
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficiency in media planning software and tools, as well as MS Office or equivalent.
• Excellent communication and negotiation skills, with a collaborative spirit.

Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch+Lomb's Job Offer Fraud Statement.

Our Benefit Programs: https://www.bausch.com/careers/benefits/

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

​