Martech Product Owner
Date: Jan 26, 2026
Location: US-NJ-Bridgewater, US
Company: Bausch + Lomb
Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
The MarTech Product Owner will drive the development and optimization of Bausch + Lomb’s marketing technology stack, empowering digital marketing across Consumer and other business units. This role blends strategic vision with hands-on execution, ensuring our MarTech capabilities deliver measurable impact through data-driven decisioning, seamless distribution, innovative design, and robust measurement.
Key Responsibilities
- Formulate and execute a comprehensive MarTech strategy aligned with business objectives, enabling advanced measurement, distribution, decisioning, design, and data capabilities.
- Own and future-proof the MarTech product roadmap, prioritizing features that maximize digital marketing effectiveness and ROI.
- Lead Agile MarTech Operations, including backlog management, sprint planning, cross-functional collaboration, and continuous improvement.
- Implement and optimize tools for marketing performance analytics (e.g., MMM, Google Analytics).
- Oversee integration and management of distribution platforms (e.g., SFMC for Email/SMS, Social, Web).
- Deploy and refine decision-making engines, customer scoring models, and offer management platforms (e.g., Azure ML/Ops, Einstein).
- Champion user-centric design for campaign assets: leveraging DAM, PIM, workflow management tools and AI-driven creative workflow tools to support high-volume versioning, metadata governance, and efficient end-to-end production processes.
- Lead data onboarding, integration, consent management, and audience management initiatives (e.g., CDP, Snowflake, LiveRamp).
- Implement data hygiene standards, taxonomy governance, and naming conventions to ensure accuracy of reporting, segmentation, and AI/ML decisioning.
- Lead integration of external media and commerce platforms (e.g., Meta Ads, Google Ads Manager, MikMak, Retail Media Networks) to ensure clean data flow and unified attribution across paid, owned, and retail channels.
- Partner with IT, marketing, commercial, and agency teams to ensure alignment and integration of MarTech initiatives.
- Evaluate and manage relationships with key MarTech vendors and platforms.
- Champion adoption of AI Agents across every step of the consumer journey (onboarding, targeting, creative, decisioning, activation, and measurement) fostering a culture of innovation, leveraging AI and automation to enhance personalization, efficiency, and campaign performance
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Information Technology, or related field.
- 5+ years of experience in marketing technology, product ownership, or digital marketing roles.
- Proven track record of successful MarTech implementations and optimization.
- Deep expertise in at least three of the following: Measurement, Distribution, Decisioning, Design, Data.
- Strong understanding of digital marketing, data analytics, and marketing automation tools.
- Experience with relevant platforms (e.g., SFMC, Data Cloud, Optimizely, Google Analytics).
- Excellent leadership, communication, and project management skills.
- Success operating in a matrix environment, building strong relationships across functional groups, and influencing stakeholders at all levels to achieve shared goals.
- Demonstrated expertise in Agile methodologies (e.g., Scrum, SAFe), with experience managing marketing backlogs, sprints, and team metrics.
- Ability to coordinate, prioritize, and manage multiple projects simultaneously with keen attention to detail.
- Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
- Proven sound business judgment and financial acumen.
This position may be available in the following location(s): US - Bridgewater, NJ
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $175,000.00 and $215,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
To learn more please read Bausch + Lomb's Job Offer Fraud Statement.
Our Benefit Programs: Employee Benefits: Bausch + Lomb
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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