Marketing Brand Manager, US LUMIFY

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

The LUMIFY Brand Manager will be responsible for developing and executing brand strategies and initiatives to support business objectives, enhance market share, and drive sustainable growth. This role requires a proactive, strategic thinker with a passion for brand building, the agility to adapt quickly to market dynamics, and strong cross-functional leadership skills.

Responsibilities:

• Brand Strategy and Execution: Collaborate with the Marketing Director and a multidisciplinary team to create and execute brand initiatives across various channels, including TV, digital and social media, shopper marketing, PR, influencer partnerships, search and SEO, e-commerce, in-store displays, and trade promotions.
• Business Analysis and Insight Development: Track, monitor, and analyze key performance metrics (e.g., shipments, retail sales, media performance, brand awareness, etc.) to develop actionable insights and identify opportunities for business growth and optimization.
• Website, DTC, and CRM Oversight: Lead the management and continuous improvement of the brand’s CRM program, website, and direct-to-consumer platform. Focus on enhancing personalization, integrating advanced capabilities, and supporting new content, strategies, and campaigns to improve customer engagement and retention.
• Process Management: Oversee internal processes that facilitate brand initiatives, including promotional asset review with the Promotional Review Committee (PRC) and packaging updates with the Electronic Label Management (ELM) system to ensure timely, compliant execution.

Qualifications:

• MBA preferred.  Bachelor’s degree required. 
• 4 or more years of experience within US OTC and/or CPG marketing organization. 
• Healthcare professional marketing experience a plus. 
• Must have demonstrated analytical skills with ability to review consumer data, identify trends and present information to senior managers. Experience with IRI/ACNielsen data preferred. 
• Strong demonstrated collaboration skills and ability to work well within a team. 
• Ability to work in a time-sensitive, fast-paced environment and to demonstrate ownership and execution of primary responsibilities. 
• Strong time-management (ability to manage expectations and meet deadlines) and verbal and written communication skills. 
• Strong problem-solving skills with an ability to thrive with minimal guidance. 
• Strong social / digital media acumen 
• Must have proficiency with Microsoft suite of products

Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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To learn more please read Bausch + Lomb's Job Offer Fraud Statement.

Our Benefit Programs: Employee Benefits: Bausch + Lomb

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.