Director, Marketing - Private Label and Established Brands

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

Bausch + Lomb (B+L) is seeking an experienced Director of Marketing for our Private Label Lens Care and OTC eye drops category business with a primary focus on increasing profitability and selectively launching new OTC formulas. This role will also manage our established brands portfolio across OTC Lens Care, OTC eye drops and Vision Accessories. This role will require strong partnerships with retail sourcing departments as well as internal stakeholders including manufacturing, engineering, regulatory and quality.

Responsibilities

• Develop annual Operating Plan and Strategic Plan updates for $60M Private Label business to support long-term BU market share and financial objectives.
• Maintain dominant supplier position of Private Label Lens Care. Continue to enhance profitability of current portfolio
• Launch private label brimonidine tartrate (Lumify®) in 2027 with the goal of 100% distribution in major retail customers
• Identify other margin accretive business opportunities and develop new formula recommendations for 2027 and beyond in the OTC eye drop category
• Partner closely with Sales account managers and Customer Logistics managers to understand retailer requirements, deliver exceptional customer service, and maintain positive supplier relationships.
• Direct B+L labeling group in creation of new item artwork as well as retail driven rebranding projects
• Lead a cross-functional team with responsible members from manufacturing, engineering, quality and regulatory to support maintenance of business needs and increasing retailer requirements for private label product support including:
  • Populating retailer proprietary databases with product specifications, clinical documentation to support product claims and manufacturing plant GMP and ESG audits
  • Coordinate product testing programs along with B+L QA for retail partners
  • Host retailer sourcing teams at both Greenville and Tampa mfg. plants
• Collaborate with key members of manufacturing organization in demand planning and new product development teams
• Manage B+L $65MM established brand portfolio
  • Develop annual Operating Plans
  • Assist supply chain in development of accurate demand plans

Compliance and Regulation:

• • Stay current with labeling regulations and ensure all products are in compliance with relevant labeling guidelines.
  • Internal processes – Manage initiation, tracking and swift completion of internal processes, and lead promotional assets through the Promotional Review Committee (PRC) and Packaging electronic approval system (ELM).

Qualifications

• 10+ years of progressive experience within ophthalmic, pharmaceutical, or healthcare industries, with significant expertise in private label.
• Strong strategic thinking, project management, and leadership skills with experience managing cross-functional initiatives.
• Proven ability to operate independently with grit, customer centricity, and personal accountability. Exceptional collaboration and communication skills
• Data-driven decision maker with high financial acumen and proficiency in market analytics.
• Bachelor’s degree required; MBA or advanced degree preferred.

Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For U.S. locations that require disclosure of compensation, the starting pay for this role is between $175,000.00 and $220,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch + Lomb's Job Offer Fraud Statement.

Our Benefit Programs: Employee Benefits: Bausch + Lomb

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.