Brand Manager, US Vision Care

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Bausch + Lomb is seeking a Brand Manager to lead strategic contact lens brands within the U.S. Vision Care business. This role is responsible for setting brand strategy, ensuring strong execution, and delivering insight‑driven initiatives that support revenue growth and profitability.

The Brand Manager will partner cross‑functionally with Marketing, Sales, Sales Operations, Professional and Medical Affairs, Finance, Supply Chain, agencies, and external vendors, contributing across the full brand lifecycle from strategy and launch planning through activation and performance optimization.

Responsibilities include developing and executing integrated marketing programs, managing day‑to‑day brand operations, and supporting key growth activities such as demand planning, forecasting, budget management, and annual operating plan development. This position reports to the Director of Marketing and is based in Bridgewater, New Jersey.

Responsibilities:

• Support the development and execution of integrated marketing campaigns and programs for eye care practitioners across advertising, promotion and communication channels.
• Translate professional (Eye Care Practitioner) category, and brand insights into actionable programs that increase brand penetration, differentiation, and sustainable business growth.
• Lead day-to-day brand initiatives, ensuring high quality execution across stakeholders, agencies, and vendors. 
• Partner with and lead cross-functional teams- including Customer Marketing, Field Sales Leadership, Market Research, Finance, Supply Chain, Sales Operations, Professional and Medical Affairs, and Customer Service to deliver strategic initiatives and ensure alignment.
• Own monthly demand planning activities and support accurate forecasting, scenario planning, and disciplined budget management.
• Support the annual operating plans and revenue/expense forecasts that deliver topline growth and margin objectives; ensure alignment across US Marketing, Sales and cross-functional partners to achieve brand and portfolio goals.
• Maintain visibility into key P&L drivers, sales trends, consumption analytics, and business performance to support cross-functional decision-making.
• Support new product launch planning and execution, including positioning, pricing inputs, go-to-market strategy and performance measurement
• Establish and track clear KPIs for key initiatives; synthesize learnings, share best practices, and drive continuous optimization.
• Provide portfolio-level support across all brands, partnering with Marketing leadership to ensure consistency, executional excellence, and alignment across initiatives.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 3+ years of marketing experience preferred within healthcare, vision care, medical device and/or pharmaceuticals.
• Strong foundation in brand management, competitive analysis, strategic planning, project management, forecasting, and budget management.
• Demonstrated ability to translate insights into strategy and execute with measurable results, strong analytical and problem-solving skills.
• Highly collaborative with strong influence, negotiation, and stakeholder management skills in a matrixed environment.
• Hands-on, execution-oriented “roll up your sleeves” mindset with the ability to operate at both strategic and tactical levels.
• Strong communication and presentation skills, including ability to engage and influence senior leaders.  
• Proficiency with Microsoft Office 365 required; experience with Salesforce or other CRM tools required; Power BI experience preferred.
• This is a hybrid position with 3 or more days in Bridgewater, NJ office.
• Travel up to 25%; including some overnight travel.

This position may be available in the following location(s): US - Bridgewater, NJ

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For U.S. locations that require disclosure of compensation, the starting pay for this role is between $135,000.00 and  $158,000.00.  The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance,  a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

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To learn more please read Bausch + Lomb's Job Offer Fraud Statement.

Our Benefit Programs: Employee Benefits: Bausch + Lomb

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