Bausch + Lomb Consumer - Brand Manager, LUMIFY - Hybrid

Date: Mar 3, 2023

Location: US-NJ-Bridgewater, New Jersey, US

Company: Bausch & Lomb

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better. 

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our nearly 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 12,500 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. 

 

The Brand Manager, Marketing for the Bausch + Lomb Consumer Healthcare division will drive brand-specific initiatives for the Lumify Franchise, one of the largest within the fast-growing Bausch + Lomb Health Care brands in the US. 

 

This position is in the Bridgewater, NJ headquarters, with flexibility to work from home two days a week. 

 

Key Activities/Responsibilities

 

  • A passion for improving consumer lives, and a demonstrated track record of an ownership mindset.
  • Support development and execution of brand plans – Work closely within the large interdisciplinary team, help to move forward various activations including shopper marketing, PR, TV, digital and social media, search and SEO, ecommerce, displays and trade promotion.
  • Lead business analysis and insight development – Track, monitor, and analyze available performance metrics to develop insights for business growth and optimizations, including but not limited to shipments, retail sales, sales and media performance metrics for search, website, digital, social, SEO, e-comm, etc. 
  • Manage CRM/, website, and DTC site – Coordinate, expand and optimize the current LUMIFY CRM program, website, and new DTC site to improve personalization, ensure best-in-class capabilities, and incorporate new line extensions. 
  • P&L management – Manage A&P budgets, update sales forecasts based on actual shipments and consumption trends, and help coordinate demand planning with operations.
  • Internal processes – Manage initiation, tracking and swift completion of internal processes, and lead promotional assets through the Promotional Review Committee (PRC) and Packaging electronic approval system (ELM).

 

Qualifications

 

  • MBA preferred.  Bachelor’s degree required.
  • 3 or more years of experience within US OTC and/or CPG marketing organization.
  • Beauty Marketing experience is preferred.
  • Must have demonstrated analytical skills with ability to review consumer data, identify trends and present information to senior managers. Experience with IRI/ACNielsen data preferred.
  • Strong demonstrated collaboration skills and ability to work well within a team.
  • Ability to work in a time-sensitive, fast-paced environment and to demonstrate ownership and execution of primary responsibilities.
  • Strong time-management (ability to manage expectations and meet deadlines) and verbal and written communication skills.
  • Strong problem-solving skills with an ability to thrive with minimal guidance.
  • Strong social / digital media acumen
  • Must have proficiency with Microsoft suite of products.

 

Comprehensive Benefits

 

We recognize your physical, financial, and emotional wellbeing is a significant part of what allows you to be successful at work and at home. Our generous benefits package includes:

  • Medical, Dental, and Vision Coverage
  • Flexible Spending Account (FSA)
  • Life Insurance
  • 401(k) Savings Plan
  • Employee Stock Purchase Plan
  • Employee Assistance Plan (EAP)
  • Parental Leave Program
  • Free Bausch + Lomb Contact Lenses
  • Group Legal Services
  • Education Assistance Program
  • Adoption Benefits

 

Learn more at www.bausch.com

 

 

This position may be available in the following location(s): US - Bridgewater, NJ

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch+Lomb's Job Offer Fraud Statement.

 

Our Benefit Programs: https://www.bausch.com/careers/benefits/