Manager, Marketing

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees  and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. 

Our Portfolio: Bausch + Lomb has 4 business segments: Surgical, Pharmaceutical, Vision Care, and OTC. Our Ophthalmic Surgical portfolio includes technologies and devices for cataract, retinal, refractive, glaucoma and corneal surgery as well advanced technology intraocular lenses to treat cataracts and refractive errors like presbyopia and astigmatism.

Location: Vaughan, Ontario - Hybrid 

The Role:

The Marketing Manager role is responsible for the strategy development and tactical execution for the entire surgical product portfolio. More specifically, the role is responsible to synthesize complex, scientific data to formulate clear commercial strategies for existing and emerging brands in the portfolio to ensure the achievement of business objectives outlined in the annual plans determined by the Business Unit Director.

Primary Responsibilities:

Key areas of responsibility include:

• The development and implementation of integrated launch strategies and execution of annual marketing plans, market analysis, and support of achieving sales and profit objectives.
• Responsible for franchise and brand strategy; leads development and execution of the overall marketing mix; development of the 5 year strategic plans; works with R&D team to develop life cycle planning.
• Develop annual marketing plans that ensure best-in-class marketing execution (for new product launches & established products), cross market consistency (where appropriate), and maximum marketing ROI (by minimizing duplication and maximizing impact), including Medical Affairs plans, scientific evidence, and podium presence
• Synthesize and share best practices e.g. lessons learned from other markets on go‐to‐market approaches, application of novel launch innovations
• Establish and track performance against Commercial KPIs.  Conduct in-depth analysis of product line sales and share performance and recommends appropriate actions to refine marketing plans
• Will work very closely with Business Unit Director, Regional Business Directors,and the surgical sales force to execute against the strategic plan developed.
• Manage all respective brand‐marketing initiatives with the sales force to achieve the annual and mid‐term sales and market share objectives.
• Will partner with Medical Affairs to define data gaps and publication plans
• Works with Regulatory to ensure prioritization of Health Canada Submissions are in line with annual and 5‐year strategic plans.
• Partner with International and U.S Marketing to develop launch plans for upcoming product launches.
• Responsible for the development and management of annual sales and expense requirements and budget development and management for entire portfolio.
• Develops and maintains a customer focus that includes effective working relationships with key opinion leaders and the sales organization.
• Manage A&P budgets to create maximum promotional impact
• Act as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
• To oversee and manage product lifecycle management.
• To work with supply chain to coordinate and manage demand forecasting
• To work with internal training to coordinate, prioritize and help design training requirements for existing promoted products and any new launches.
• Coaching and management of two Associate Managers and /or Marketing Associates.

Skills and Competencies:

• Organizational leadership to drive Marketing Plan alignment and execution
• Hands‐on and execution attitude: comfortable with ambiguity yet possesses ability to drive change and make things happen.
• Aligning Performance for Success to focus and guide others in accomplishing work objectives
• Building Working Relationships to facilitate accomplishment of work goals
• Business Acumen for understanding and utilizing economic, financial and industry data to accurately diagnose business strengths and weaknesses, identify key issues and develop strategies and plans
• Customer Focus to ensure customers and their needs are a primary focus; responsible for developing and sustaining productive customer relationships
• Decision making, demonstrated by identification and understanding of issues, problems and opportunities, comparison of data from different sources to draw conclusions, use of effective approaches for choosing a course of action, and taking action consistent with available facts, constraints and probable consequences
• Driving Execution demonstrated by translating strategy into operational reality
• Influencing by using appropriate interpersonal style and communication methods to gain acceptance of a product, service, or idea from others
• Experience in leading and participating in matrix teams

• High Digital IQ preferred. Works with a sense of urgency.

• Strong project management experience, having worked on cross‐functional teams
• Ability to travel

Qualifications:

• Bachelor’s degree in related field, MBA Preferred with a science background
• Minimum 7 to 10 years total specific industry experience with minimum 7 years marketing/in‐ line product management
• Experience launching device or pharmaceutical products.
• Solid knowledge of marketing including product positioning, marketing plan development and execution, strategic communications, co‐promotion alliances, product launch, public and private payer reimbursement environment and life‐cycle management
• 2 + years health care field sales experience preferred

The masculine is used in this publication without prejudice for the sake of conciseness.
Bausch & Lomb is committed to equal employment opportunity and complies with equal employment opportunity laws in effect wherever it operates.

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

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