Brand Manager

Date: Mar 6, 2025

Location: MY - Selangor, Malaysia - All, MY

Company: Bausch + Lomb

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.


Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

OBJECTIVES/ PURPOSE OF JOB 
The incumbent is responsible for brand growth by driving new product launches and pushing growth on pillar products through implementing promotional and advertising excellence. 

 

KEY ACTIVITIES/ RESPONSIBILITIES 
•    Ability to manage the full spectrum of marketing •    Responsible for developing marketing plans, including trade and executing projects and initiatives that support the broader short and long-term marketing strategy
•    Execute the local adaptation of advertising creative material
•    Analyze market and consumer data and make recommendations to management
•    Manage the A&P budget for the product(s) and ensure the sales forecast is accurate
•    Planning, implementing and monitoring all brand marketing activities
•    Work closely with appointed agencies and suppliers in all consumer marketing initiatives to ensure deadlines are met and achieve the best cost and ROI optimization
•    Work closely with the sales team to ensure sound planning and implementation of consumer marketing programs and key promotional activities in the stores
•    Competitive & Sales Analysis - Update brand and franchise performance reports; maintain Competitors' binder with all press campaigns, in-store catalogues, and flyers. Tracking launches, campaigns, promotions, and price changes. Prepare monthly market overview and share it with the team
•    Ensure prudent utilization of marketing funds for optimal results
•    Sales forecasting and inventory management
•    Ensure all advertisements, promotional materials, and/ or activities are reviewed and approved following Site SOPs
•    Other ad-hoc arrangements as and when required
 

EXPERIENCE

•    A minimum of 10 years of working experience in a similar field
•    Brand management experience is a must
•    Preferably someone with experience in the FMCG, consumer marketing or the retail industry •    Must be a self-starter and have good leadership skills
•    Excellent negotiation skills and commercial sense
•    Excellent interpersonal skills and strong problem-solving skills
•    Excellent written and verbal communication skills
•    Must be attentive to details, resourceful, and self-motivated with the ability to work under pressure and urgency in meeting tight deadlines
•    Good knowledge of MS Office such as Excel, Word and PowerPoint
•    Must be able to speak and write in English and Bahasa Malaysia
•    Able to work independently

 This position may be available in the following location(s): MY - Selangor

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

[IF APPLICABLE] For U.S. locations that require disclosure of compensation, the starting pay for this role is between [$000,000.00 and  $000,000.00] [or $00.00 - $00.00 per hour].  The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

[SHOULD BE INCLUDED WITH PAY TRANSPARENCY LANGUAGE IN THE PARAGRAPH ABOVE IF APPLICABLE] U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance,  a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch + Lomb's Job Offer Fraud Statement.

Our Benefit Programs: Employee Benefits: Bausch + Lomb

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.