Brand Manager

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

OBJECTIVES/ PURPOSE OF JOB

The incumbent is responsible for brand growth by driving new product launches and pushing growth on pillar products through implementing promotional and advertising excellence.

KEY ACTIVITIES/ RESPONSIBILITIES 

•    Ability to manage the full spectrum of marketing.
•    Responsible for developing marketing plans, including trade and executing projects and initiatives that support the broader short and long-term marketing strategy.
•    Execute the local adaptation of advertising creative material.
•    Analyze market and consumer data and make recommendations to management.
•    Manage the A&P budget for the product(s) and ensure the sales forecast is accurate.
•    Planning, implementing and monitoring all brand marketing activities.
•    Work closely with appointed agencies and suppliers in all consumer marketing initiatives to ensure deadlines are met and achieve the best cost and ROI optimization.
•    Work closely with the sales team to ensure sound planning and implementation of consumer marketing programs and key promotional activities in the stores.
•    Competitive & Sales Analysis - Update brand and franchise performance reports; maintain Competitors' binder with all press campaigns, in-store catalogues, and flyers. Tracking launches, campaigns, promotions, and price changes. Prepare monthly market overview and share it with the team.
•    Ensure prudent utilization of marketing funds for optimal results.
•    Sales forecasting and inventory management.
•    Ensure all advertisements, promotional materials, and/ or activities are reviewed and approved following Site SOPs.
•    Other ad-hoc arrangements as and when required.

QUALIFICATIONS/ TRAINING

•    Bachelor’s Degree in Business Administration, Marketing, Economics, or a related field.
•    Proficient in Microsoft Office (Excel, Word, PowerPoint).
•    Fluent in spoken and written English, Bahasa Malaysia, and Chinese.

EXPERIENCE 

•    Minimum 6 years of experience in brand or marketing roles.
•    Proven brand management experience with a track record of developing and executing marketing campaigns and product launches.
•    Experience in FMCG, consumer marketing, or the retail industry is highly preferred.
•    Strong commercial acumen with experience managing budgets and evaluating campaign performance.
•    Ability to work cross-functionally with Sales, Supply Chain, Finance and external agencies.
•    Excellent negotiation, interpersonal and stakeholder management skills.
•    Strong analytical and problem-solving abilities with attention to detail.
•    Excellent written and verbal communication skills.
•    Self-motivated and able to work independently in a fast-paced environment.
•    Ability to work independently in a fast-paced environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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To learn more please read Bausch + Lomb's Job Offer Fraud Statement.