Manager, Product / Brand Marketing

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees  and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. 

1. Objectives and Purpose of Job

As a Product Manager, you will be responsible for the full lifecycle management of the corticosteroids portfolio, Iviz and other generics. This role is pivotal in driving brand growth through data-driven market insights, leading high-quality clinical and market access projects, and providing specialized support to Key Accounts and the Field Force.

2. Key Activities and Responsibilities

• Brand Strategy & Lifecycle Management

• Develop and execute annual brand plans for corticosteroids, Iviz and other generics to sustain growth in a competitive market. 
• Lead the development of marketing materials, creative designs, and campaigns in alignment with global and regional guidelines. 
• Respond and formulate strategies for VBP products including identify opportunities in VBP renewal, prioritize market segment, and coordinate with field force for volume declaration etc.
• Optimize promotional resource allocation to ensure maximum ROI for the assigned product lines. 

• Market Insights & Analytics

• Lead market insights and analytics initiatives to monitor market dynamics and competitor activities.
• Proactively adjust positioning and messaging based on data-driven trends and healthcare professional (HCP) feedback. 

• Academic Excellence & Access program

• Spearhead pharmacology and other market access programs to engage with key stakeholders to facilitate product access
• Drive professional advocacy through high-quality academic programs and engagement with professional societies. 
• Develop and maintain strong relationships with Key Opinion Leaders (KOLs).

• Field Force & KA Support

• Approve brand-related promotional materials within the compliance framework. 
• Manage assigned product marketing budgets with accountability for spend efficiency. 
• Lead cross-functional activities (Medical Affairs, Market Access, Regulatory) without position power. 

3. Functional Authority

• Approve brand-related promotional materials within the compliance framework. 
• Manage assigned product marketing budgets with accountability for spend efficiency. 
• Lead cross-functional activities (Medical Affairs, Market Access, Regulatory) without position power. 

4. Key Performance Indicators

• Achieve market share targets
• Effectiveness of marketing campaigns and market access program measured by key stakeholder engagement and listing outcomes
• Successful development of KOL advocacy and engagement outcomes
• Ensure budget spending is on track and within plan

5. Key Relationships

• Internal Customers / Business Partners: Field Force, Medical Affairs, Market Access, Regulatory Affairs, Industrial Affair, Global Marketing Team
• External Customers / Partners: Key Opinion Leaders, HCPs, Pharmacists, Advertising & PR Agencies, Market Research Firms, Professional Societies and Foundations, Potential collaboration partners

6. Education, Experience, and Competencies:

• Education:

• Bachelor degree or above
• Major in medical, pharmaceutical, nursing and marketing preferred

• Experience and Competencies:

• Minimum 3 years of experience in MNC pharma marketing. 
• Ophthalmology or chronic disease experience is highly preferred. 
• End-to-end experience from ideation to execution of marketing campaigns.
• Strong background in market analytics or data-driven strategy is a plus.
• Experience in VBP product marketing and execution is a plus.
• Experience in market access program and customer engagement is a plus.

This position may be available in the following location(s):  Shanghai 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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