Manager, Product / Brand Marketing

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees  and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. 

Responsibilities:

Launch Strategy & Execution:

•      Develop and implement comprehensive launch plans for new ophthalmic product, including positioning, segmentation, messaging, and tactical plans

•      Work closely with Field Force, Global Marketing, Medical, Market Access, Regulatory, Legal and Compliance, and Industrial Affair to ensure successful launch of new products

•      Design, execute and iterate marketing campaign to engage with key stakeholders to ensure listing success of new product

•      Design, execute and iterate marketing campaign to foster engagement with KOLs and ophthalmologists to accelerate adoption of new product

New Product Planning and Preparation:

•      Conduct market analysis, competitive intelligence, and customer insights gathering to build launch strategies for upcoming new products

•      Develop and execute pre-launch programs and stakeholder engagement plans to ensure market preparedness

Brand Management:

•      Lead development of marketing materials and campaigns in alignment with global/regional guidelines.

•      Train field forces to ensure effective delivery of brand messages

•      Monitor market dynamics and proactively adjust strategies to maintain competitiveness.

•      Manage promotional budgets and ensure effective allocation of resources.

Stakeholder Engagement:

•      Engage with Key Opinion Leaders (KOLs), professional societies, and external agencies to amplify brand presence.

•      Collaborate with field forces to ensure effective implementation of field activities and continuous feedback loops.

Requirements:

- Bachelor degree or above

- Major in medical, pharmaceutical, nursing and marketing preferred

Minimum 3 years working in MNC pharma marketing

- Ophthalmology or chronic disease experience preferred

- New product launch experience is a plus

- End-to-end experience from ideation to execution of marketing campaign is a plus

- Experience in implementing market access campaign is a plus

This position may be available in the following location(s):  Shanghai 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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