Assistant Manager, Ecommerce Marketing

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees  and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. 

• 岗位职责​

1. 渠道与产品策略规划：基于市场调研和数据分析，制定并优化全渠道产品策略，包括但不限于主流电商平台（如淘宝、京东、拼多多等）、社交媒体平台（如抖音、快手、小红书等）及新兴渠道的产品布局，明确产品定位、价格体系、促销策略，提升产品市场竞争力和市场占有率。​
2. 费用与活动管理：负责电商市场活动的整体规划与执行，制定详细的活动方案，包括活动目标、主题、时间、预算、推广渠道等；合理分配和管理市场费用，监控费用使用情况，确保每一笔投入都能实现效益最大化，同时对活动效果进行复盘和总结，优化后续活动策略。​
3. 商业思维与资源整合：具备电商商业思维（用户思维、产品思维、流量思维、数据思维），整合内外部资源，协同运营、设计、客服等部门，打造高效的电商营销闭环；挖掘潜在商业合作机会，拓展品牌合作渠道，提升品牌影响力和市场份额。​
4. 数据分析与决策支持：收集、整理和分析销售数据、用户行为数据、市场推广数据等，提炼关键指标和业务洞察，为产品优化、营销策略调整、资源配置等提供数据驱动的决策支持，实现业务的精细化运营。​

This position may be available in the following location(s):  Shanghai

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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