Head of New Product Strategy Premium IOLs Portfolio ( in one of EU locations)

Date: Nov 23, 2022

Location: BE - Bruxelles, Belgium - All, BE

Company: Bausch & Lomb

Bausch+Lomb is recruiting!

 

We are recruiting for permanent position in one of our European locations ( France, Italy, the Netherlands, Germany, or the United Kingdom). 

 

OBJECTIVE /PURPOSE OF JOB:

 

Define/propose to the VP surgical international and Director of Marketing the "new product's strartegy" based on market feedback, KOL's meeting, competition intelligence, market's data and international marketing input. 

 

When decided/validated represent the international surgical team in front of the global R&D organization based in the USA, sharing feedback, following up new products development, continuously sharing the status and changes with the member of the Surgical international team making sure the voice/needs of international surgical will be considered for new product development.

 

Interaction with the Clearwater site: participate to all calls/meeting organized by the R&D and project managers

 

Interaction with the international marketing & sales organization:

  • Strategical recommendations: understand the market expectation (KOLs), the competitive landscape and commercial needs, find synergies and complementary projects with other surgical businesses to translate this information into clear strategic recommendation for the international Surgical VP (and the international Marketing director) and translate it after validation into precise requirement for the R&D team.
  • Support marketing manager building communication and advertising by providing clinical/scientific rational & training, supporting key selling point. Participate in symposia, sales meeting, and KOL’s events
  • Coordinate and prepare the launch of the new products: positioning, marketing, training …
  • Support the commercial team within its interaction with Clearwater, answering questions, addressing challenges with the right stakeholders.

 

KEY DUTIES AND RESPONSIBILITIES:
 

Define the Strategy for new product development and follow up all development phase representing the voice of the Surgical international team:

  • Define and propose the strategy for new product development based on Competitive analysis, commercial feedback, markets data, KOL’s input …
  • Follow up/participate to all phases of new product development
  • Participate to all calls and meeting with US Global R&D teams
  • Provide technical knowledge and project management expertise to project programs (in various functional areas as necessary) to ensure proper focus and advancement.
  • Along with team members, interpret & elaborate design goals into measurable design input & output.
  • Act as product expert during complete product design and product transfer phase for new products
  • Always focus on KPIs making the difference with competition considering cost improvement
  • Organize Focus group (External and internal), advisory board, product test in feedback session before defining design input requirement as well as during all the development of the products (in filed product testing/validation)

 

Coordinate and prepare new product’s launches with the international marketing team:

Support international marketing for new product launches:

  • Provide regular update to the International Marketing team on development status and agree potential changes with the team
  • Deliver training to the marketing team
  • Providing material and information (content) to Marketing, supporting product positioning, pricing, branding as well as training package for the International trainer manager.
  • Manage new product’s introductions – pre-launch and launch planning Initiate, monitor and coordinate initial phase of product launches and provide customer feedback to Development Group Define Product needs, propose strategies, design requirement based on Customer/markets’ needs
  • KOL Identification, Mapping and Development
  • Collaborate with the clinical and medical group for pre and post launch studies
  • Actively participates in international congresses, Symposiums, and any other customer events

 

QUALIFICATIONS AND EXPERIENCE:

  • Science or business graduate with product management and/or marketing/sales experience in the same area
  • Significant experience in the medical device, surgical and Premium IOLs industry including proven track record in product management  
  • Experience in training/coaching and/or matrixial/horizontal management
  • Experience in managing budgets and sales forecasting
  • Demand forecasting and distribution channel management

 

ESSENTIAL SKILLS AND COMPETENCIES:

  • Real attraction/passion for international Mindset, culture behaviour , being able to adapt to each style making people delivering with their own strengths, habits and local usage
  • A passionate and enthusiastic champion who will maximize their potential to make an impact
  • Appropriate gravitas for the seniority of the role but also hands-on
  • Initiative – able to operate with autonomy  knowing when to consult / inform Bausch 

 

If you are interested in the position, please apply on our career website!