Product Manager Consumer ME

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Date: May 23, 2025

Location: AE - Dubai, AE

Company: Bausch + Lomb

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

 

Objectives / Purpose of Job  

  • Achievement of company strategic goals  

  • Successful launch of new consumer products in the ME markets  

  • Adherence to the values & policies of Bausch & Lomb and local business conduct requirements 

 

Key Activities / Responsibilities  

  • Develop and execute strategies to support consumers from decision to adherence, aligning with brand goals.  

  • Create and implement integrated marketing campaigns that serve preidentified consumer groups and patient advocacy initiatives.  

  • Lead DTC pre-launch and launch strategies, ensuring alignment with short- and long-term objectives.  

  • Design and execute cross-channel media campaigns, including digital, traditional, and social media. 

  • Drive e-commerce and SEO marketing across digital platforms and retail outlets. 

  • Manage retail and trade marketing initiatives, including in-store activations and promotions. 

  • Draft and execute creative briefs and direct campaign creatives shoots and post edits. 

  • Managing content creation and calendars with agencies and in-house.  

  • Carry over through well sought strategy a transition from Rx to consumer in some products and therapeutic areas. 

  • Manage Consumer product portfolio in the Middle East, ensuring strong performance and lifecycle management.  

  • Analyze market trends, performance indicators, and competitor activity to inform strategic decisions.  

  • Collaborate with cross-functional teams and external partners for effective marketing campaigns.  

  • Oversee marketing budgets, track ROI, and ensure compliance with brand standards.  

  • Monitor digital and traditional media trends and manage commercial presence at relevant events.  

  • Drive brand growth by identifying new opportunities and maximizing the portfolio’s potential.  

  • Plan and execute pre-launch and launch initiatives from ideation through analysis to execution, achieving all defined objectives and aligning with short- and long-term strategic goals for the brand and business unit.  

  • Manage and promote the designated product portfolio in the Middle East region, ensuring strong performance, brand consistency, and effective lifecycle management.  

  • Utilize multiple data sources to understand the market, identify gaps, and formulate strategic plans.  

  • Collaborate with external agencies and internal cross-functional teams (Regulatory, Advocacy, IT, Legal, Market Research, etc.).  

  • Participate in key marketing initiatives such as meetings, budgets, trainings, and conferences.  

  • Stay up to date with digital and traditional media trends in the health and pharma space.  

  • Coordinate with sales and training teams to ensure successful implementation of marketing programs.  

  • Ensure compliance, effectiveness, and brand alignment of all marketing materials.  

  • Track and manage detailed marketing and promotional budgets.  

  • Maximize the portfolio’s potential and continuously explore new opportunities for growth.  

  • Collaborate with regional partners to strengthen company positioning and value in the ME region.  

  • Lead the development and execution of integrated marketing strategies for both healthcare and non-healthcare products.  

  • Oversee the creation and launch of new marketing campaigns, ensuring brand consistency and creative excellence.  

  • Collaborate with agencies on consumer branding, packaging, and promotional materials.  

  • Conduct marketing analysis on consumer behavior, campaign ROI, media metrics, and market trends.  

  • Develop strategic plans for pricing, distribution, communication, and promotions across all platforms.  

  • Partner with sales, trade, and e-commerce teams to align demand generation with field execution.  

  • Monitor competitive strategies and identify new market opportunities.  

  • Utilize data and insights to refine brand messaging and marketing strategies.  

 

Internal Processes  

  • Ensure consistent compliance with company policies, governance, and relevant laws.  

  • Complete assigned training promptly.  

  • Apply company vision, mission, and values.  

  • Foster teamwork and solve problems effectively.  

  • Uphold performance standards and protect company assets and information.  

 

Cooperation 

  • Maintain positive, professional team relations.  

  • Accept and act on feedback constructively.  

  • Manage stress and support team goals.  

 

Key Relationships  

Commercial team, Regulatory Affairs, Pharmacovigilance, Finance, Distributors’ marketing team, HCPs, Marketing teams, Agencies  

 

Qualifications / Training  

Education: Bachelor’s degree required (Pharmacy/life sciences preferred); PharmD, PhD, or MBA a plus  

 

Competencies:  

  • Pharma/consumer health expertise  

  • Designing & executing media plans 

  • E-commerce expertise 

  • Leadership, marketing, and analytical skills  

  • Cross-functional collaboration  

  • Microsoft (Excel, PowerPoint, Word)

 

Experience  

  • 5+ years in Consumer product management in pharma, biotech, or consumer, nutrition or cosmeceuticals managing the foremost requirements of the position. 

  • Extensive experience in direct-to-consumer marketing is a key requirement for this role.